Politcal Blogs: Media Tools

A recent study conducted by Hansard Society in UK revealed that there was a clear indication that the use of political blogs can be a media resource to increase the politicians’ transparency and accessibility.

Political bog can be an alternative vehicle to channel political communication. In the study conducted, the researches made use of eight political blogs as examples of these political blog instruments to promote political commitments. The researchers monitored these sample eight political blogs and assigned a blogging “jury” to examine the relevance of these political blogs in channeling political views.

Findings from the said study reveal that: political blogs could be significant tool to political engagement since they are an informal and inexpensive way to enter into political debate.

Another important point is political blogs does not put barriers between public and private spaces thereby allowing politicians to be themselves. No need to put up a public self separate and distinct from a private person. Low-cost blogging software allows easy construction and updating of political blogs thereby making it accessible to many. Political blogs appealed to the users because it allow visitors to engage in debates with the bloggers. Sort of, a forum to express their views. This feature makes the political blog very popular. On the other side of the coin though, blogs are easy to navigate but often their content is quite unappealing.